How to Play

Smartphone Inc.

1-5 players 60-90 min 7.6 Board Game Geek Rating

Players lead smartphone companies during the industry's early days, programming annual decisions through card patching mechanisms. Each round involves eight phases: planning actions by overlaying cards and tiles, setting prices, producing phones, researching technologies, expanding office networks globally, and selling to regional markets. Success requires balancing competitive pricing with profitability while blocking rivals through strategic positioning. The wealthiest player after five rounds wins.

Published 2018

Smartphone Inc.

Get Ready

Setup the game with these step-by-step instructions before diving into your turn.

1
Place the game board
Put the game board in the center of the table showing the digital world map
2
Set up the Phase Track
Place the Phase marker on the first square of the Phase Track
3
Set up the Round Track
Place the Round marker on the "I" space
4
Prepare the VP Scoreboard
Place the VP Scoreboard near the board
5
Prepare Retailers for fewer players
If there are less than 5 players, cover designated regions with Retailers according to player count
6
Place Patents
Put Patents on matching spaces using Technology symbols as a guide
7
Place Technologies
Put Technology cards next to matching Patents (face up for first game, or choose sides)
8
Prepare Improvements
Shuffle Improvements and place 5 face-up on the Improvement Block; put the rest in a face-down pile nearby
9
Prepare Goods tokens
Place all Goods tokens in a face-down pile near the board
10
Distribute player components
Each player chooses a color and receives 12 Progress markers, 18 Office markers, and 20 Goods markers
11
Distribute organizers
Give each player an organizer to store their markers in corresponding sections
12
Distribute Pads
Give each player two Pads (one with inkwell symbol, one with feather symbol)
13
Distribute screens
Each player takes the screen matching their color
14
Follow screen setup instructions
Place an Office marker on the first Office space in your home region, place a Goods marker on the VP Scoreboard on your color's space, and take your color's starting Improvement
15
Set starting prices
Each player places a Goods marker on the "5" space in the Price Block, ordered left to right: green, blue, black, yellow, red

On Your Turn

What you can do during your turn.

1
Arrange your Pads secretly
Behind your screen, place one Pad on top of the other to make decisions for the round
2
Follow placement rules
Pads must be parallel or perpendicular to each other, and one Pad must cover 1 to 4 cells on the other
3
Use Improvements optionally
Place Improvements face-up on Pads covering exactly 2 cells, or place face-down to produce 1 Goods later
4
Reveal decisions
Once all players finish planning, set screens aside and show decisions
5
Start at base price
All prices begin at 5 each round
6
Adjust price down
Each active minus-dollar symbol reduces your price by 1
7
Adjust price up
Each active plus-dollar symbol increases your price by 1
8
Produce from symbols
Each active Production symbol on your Pads produces 1 Goods
9
Produce from covered cells
Each covered cell on your Pads produces 1 Goods
10
Produce from face-down Improvements
Each face-down Improvement produces 1 Goods
11
Produce from Goods tokens
Each Goods token produces 1 Goods
12
Store produced Goods
Place all produced Goods in the Available Goods section of your organizer
13
Determine turn order
Follow Priority Rule: lowest price goes first; ties broken by lowest VP on Scoreboard
14
Take an Improvement
If your Improvement symbol is active, take 1 Improvement from the Improvement Block
15
Take a Goods token instead
If your Improvement symbol is not active, take a Goods token
16
Use new items next round
New Improvements or Goods tokens can be used starting next round
17
Receive Progress markers
Get 1 Progress marker for each active Research symbol on your Pads
18
Take turns by Priority
Following Priority Rule, spend Progress markers on Technologies
19
Place Progress markers
Put markers in the space near your chosen Technology; you may distribute among multiple Technologies
20
Complete research
When your Progress markers equal the Technology cost, take them back and place your Office marker on the Technology
21
Claim Patents
Only the first player to complete a Technology takes its Patent (adds 1 to cost until claimed)
22
Lose unused markers
Any Progress markers not spent disappear at end of your turn
23
Receive Progress markers
Get 1 Progress marker for each active Logistics symbol on your Pads
24
Expand to connected regions
Place Progress markers only in regions connected by lines to regions where you have an Office
25
Complete expansion
When Progress markers equal region cost, place your Office marker and return Progress markers
26
Place Offices left to right
New Offices always go in the empty space furthest to the left
27
One Office per region limit
Each player can only have one Office per region unless Technology or Retailer allows another
28
Follow Priority order
Take turns selling based on lowest price first
29
Meet selling requirements
You can only sell where you have an Office, there are no Retailers, and Buyers are available
30
Sell to red Buyers
Place Goods on red-numbered Buyers only if your price is equal to or lower than their number
31
Sell to purple Buyers
Place Goods on purple Technology Buyers only if you have the required Technology
32
Sell left to right
Always place Goods on willing Buyers from left to right; cannot skip red Buyers for purple ones
33
Lose unsold Goods
Any Goods that cannot be sold return to your organizer's cube section
34
Calculate sales VP
Multiply number of Goods sold by your price using the multiplication table on your screen
35
Score region control
Player who sold the most Goods in a region receives VP shown above the rightmost Office
36
Break ties by Office position
If tied for Goods sold, the player whose Office is furthest left wins
37
Award second place
If the region shows second-place VP, award to the player with second-most Goods sold
38
Record all VP
Update scores on the VP Scoreboard
39
Remove all Goods
Take all your Goods off the game board and return them to your organizer
40
Refresh Improvements
Remove unchosen Improvements from the board; add 5 new ones from the pile
41
Reset prices
Move all Goods markers in the Price Block back to 5
42
Advance the round
Move the Round marker to the next space

Winning

How to claim victory.

1
Complete five rounds
The game ends after Phase 8 of the fifth round
2
Count game VP
Add all VP earned during the game from sales and region control
3
Add Patent VP
Add VP shown on any Patents you collected
4
Add Retailer VP
Add any VP earned from Office placements on Retailers
5
Determine the winner
The player with the most total VP wins
6
Break ties by Technologies
If tied, the player with the most Technologies wins
7
Break further ties by Patents
If still tied, the player with the most Patents wins
8
Share victory if still tied
If all tiebreakers fail, tied players share the victory

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